OTTAWA – Peter Julian, NDP MP (New Westminster-Burnaby) tabled Bill C-313, which aims at protecting children from exploitative advertising. Cheryl Hardcastle, NDP MP (Windsor-Tecumseh) is proud to say that she seconded Bill C-313.
“It is simply unacceptable that we continue to allow advertisers to prey on impressionable children,� said Julian. “Unbridled advertising to children undermines their ability to think critically and promotes the sale of unhealthy foods and products that promote unhealthy lifestyles.�
Bill C-313 provides for the development and implementation of a national strategy on advertising to Children, in cooperation with provinces. It also amends the Broadcasting Act to empower the Canadian Radio-television and Telecommunications Commission (CRTC) to regulate and monitor the character of advertising directed at children.
“Children ought to be protected from manipulative, behaviour altering advertising,� said Julian. “It is incumbent upon Parliament to make certain that advertisers are held accountable to the highest ethical standards.�
Julian’s bill was developed in cooperation with the Centre for Health Science and Law, based on a review of child development and health science evidence.
-30-
For more information, please contact:
NDP Media Centre: 613-222-2351 or npdcom@parl.gc.ca