OTTAWA â€“ Peter Julian, NDP MP (New Westminster-Burnaby) tabled Bill C-313, which aims at protecting children from exploitative advertising. Cheryl Hardcastle, NDP MP (Windsor-Tecumseh) is proud to say that she seconded Bill C-313.
â€œIt is simply unacceptable that we continue to allow advertisers to prey on impressionable children,â€� said Julian. â€œUnbridled advertising to children undermines their ability to think critically and promotes the sale of unhealthy foods and products that promote unhealthy lifestyles.â€�
Bill C-313 provides for the development and implementation of a national strategy on advertising to Children, in cooperation with provinces. It also amends the Broadcasting Act to empower the Canadian Radio-television and Telecommunications Commission (CRTC) to regulate and monitor the character of advertising directed at children.
â€œChildren ought to be protected from manipulative, behaviour altering advertising,â€� said Julian. â€œIt is incumbent upon Parliament to make certain that advertisers are held accountable to the highest ethical standards.â€�
Julianâ€™s bill was developed in cooperation with the Centre for Health Science and Law, based on a review of child development and health science evidence.
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