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FOR IMMEDIATE RELEASE ~ NDP TABLES BILL TO REGULATE ADVERTISING TO CHILDREN

OTTAWA – Peter Julian, NDP MP (New Westminster-Burnaby) tabled Bill C-313, which aims at protecting children from exploitative advertising. Cheryl Hardcastle, NDP MP (Windsor-Tecumseh) is proud to say that she seconded Bill C-313.

 

“It is simply unacceptable that we continue to allow advertisers to prey on impressionable children,� said Julian. “Unbridled advertising to children undermines their ability to think critically and promotes the sale of unhealthy foods and products that promote unhealthy lifestyles.�

 

Bill C-313 provides for the development and implementation of a national strategy on advertising to Children, in cooperation with provinces. It also amends the Broadcasting Act to empower the Canadian Radio-television and Telecommunications Commission (CRTC) to regulate and monitor the character of advertising directed at children.

 

“Children ought to be protected from manipulative, behaviour altering advertising,� said Julian. “It is incumbent upon Parliament to make certain that advertisers are held accountable to the highest ethical standards.�

 

Julian’s bill was developed in cooperation with the Centre for Health Science and Law, based on a review of child development and health science evidence.

 

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For more information, please contact:

NDP Media Centre: 613-222-2351 or [email protected]

 

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